The exciting part of marketing is execution. Writing interesting content, increasing your social network, and watching as your PPC campaign clicks increase are all things that we enjoy as marketers.

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling ...

Assess a company's marketing strategy to gauge long-term profitability and investment viability. Verify marketing claims through public reports and customer feedback to detect potential risks. Watch ...

CHICAGO--(BUSINESS WIRE)--R.R. Donnelley & Sons Company (RRD) (NYSE: RRD), a leading global provider of multichannel solutions for marketing and business communications, today unveiled the five trends ...

John Wanamaker, marketing pioneer of the 19th century, is famously quoted to have said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Though this statement ...

Core values is a term born out of personal development, but over the better part of the last decade, the phrase has become a buzzword in the business world. Many companies list their core values — ...

RALEIGH, N.C.--(BUSINESS WIRE)--Today, Omnia Strategy Group, LLC., a visionary B2B tech marketing firm, announces its mission to redefine the paradigms of market positioning, product marketing and ...

Andy McCaul is director and co-founder of the Creative Digital Agency, The Bigger Boat. Andy has over 12 years experience in direct & digital marketing, SEO (natural & paid), conversion optimisation, ...

Leaders speaking at this week’s Brands & Culture NY event sounded more confident describing what culture isn’t versus what it is, while still positioning the tactic as essential. At an industry ...

R.R. Donnelley & Sons company, a global provider of multichannel solutions for marketing and business communications, has unveiled the five trends that will shape marketing decisions for 2020. Earlier ...