How to tell if a particular flavor has entered the mainstream American culinary vernacular: Spot said flavor at Trader Joe’s in the form of cookies, chips and/or ice cream. Have your dad, who was ...

With its eye-catching color and sweet-but-subtle flavor, ube has been on dessert menus everywhere over the past few years. A staple in Filipino cooking for generations, ube became Instagram-famous ...

I finally checked out Mamason's Dirty Ice Cream in Soho to see what the hype around ube ice cream was all about. I couldn’t ...

You may have seen ube, also known as purple yam or purple sweet potato, popping up on trendy food blogs and on Instagram. But this trending tuber has deep roots in the Philippines, where it’s a key ...

Preview this article 1 min A nurse and pharmacist couple's career pivot brings a splash of purple to Milpitas, as they open a ...

Cafe 86 has some of the most unique desserts made with purple yam. This cafe makes some of the most Instagrammable desserts-- and they’re all purple! For the past five years, Cafe 86 in Southern ...

Have you noticed the gorgeous, violet-hued desserts popping up on Instagram and Pinterest lately? The star ingredient is ube (pronounced OO-BAE), a purple yam that can be mashed or pureed and ...

It’s the color that’ll likely grab your attention first if you’ve never tried a dessert made with ube before. The bright, highly Instagrammable purple of the cakes, pop tarts and other sweets that ...